Wayfair Careers

Head of Enterprise Marketing

Boston, MA

Job Description

Wayfair Professional – the B2B line of business - is looking for a leader to scale the marketing for the burgeoning Enterprise organization. This is the fastest growing segment in the Wayfair portfolio and needs a leader who can drive literal exponential growth. The aim is to have a $100M revenue business within 12 months, doubling again 12 months later. This role is breaking new ground with the way Wayfair goes to market, with longer sales cycles and a completely different means of targeting potential opportunities. This is marketing-first role, focused on revenue & profit.


  • You will drive the marketing agenda across (i) events (ii) content (iii) marketing prospecting & retention (iv) brand
  • Lead P&L accountability for Enterprise marketing spend
  • Leverage sophisticated analytics to give Wayfair the edge
  • Work closely with the sales leaders & teams, and other functional areas (e.g. category, website) to coordinate our productized offerings and approach.
  • Champion the Wayfair Professional brand, guiding the brand positioning, voice, and visuals with our creative partner teams. Note: this is not a brand-first role.
  • Dive deep into operations and data analytics and flex your innovative muscle for creative positioning and what will/won’t resonate with the market.


  • Track record of success driving significant results
  • Seasoned in managing timelines, delivery, dependencies, communication across teams
  • Experienced GM, Consultant, or Investment Banker looking to make the move to Internet commerce leader
  • Ability to communicate effectively to senior and executive management; exceptionally strong written and verbal communication skills that can be tailored to internal partners
  • Analytically comfortable building a strategy and story using large data sets
  • Ability to think and perform both tactically and strategically
  • Able to pivot readily and react to real-time data
  • Ability to think and perform both tactically and strategically
  • Comfortable in a data-driven business environment
  • Excellent interpersonal and team building skills including experience managing high performing teams
  • Positive, people-oriented, and energetic attitude
  • Familiarity with Excel, SQL, and Test and Learn practices a plus
  • BA with strong academic record (strong preference for quantitative backgrounds: mathematics, economics, etc.) Top MBA preferred

The role will report directly into the CMO for the B2B business.

 About Wayfair

Wayfair believes everyone should live in a home they love. Through technology and innovation, Wayfair makes it possible for shoppers to quickly and easily find exactly what they want from a selection of more than 10 million items across home furnishings, décor, home improvement, housewares and more. Committed to delighting its customers every step of the way, Wayfair is reinventing the way people shop for their homes - from product discovery to final delivery.

The Wayfair family of sites includes:

  • Wayfair, an online destination for all things home
  • Joss & Main, where beautiful furniture and finds meet irresistible savings
  • AllModern, unbelievable prices on everything modern
  • Birch Lane, a collection of classic furnishings and timeless home décor
  • Perigold, unparalleled access to the finest home décor and furnishings

Wayfair generated $5.2 billion in net revenue for the twelve months ended March 31, 2018. Headquartered in Boston, Massachusetts with operations throughout North America and Europe, the company employs more than 8,700 people.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking. No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or genetic information.

Requisition ID: 30243