Wayfair Careers

Technical Notifications/Marketing Automation Specialist

Boston, MA

Job Description

Technical Campaign Specialist, Notifications/Marketing Automation


Introduction to the team:


The Ad Tech and Customer Intelligence team manages and builds a best-in-class marketing technology stack.  From a recommendations engine, to DSP integrations, to marketing automation, to a Data Management Platform – we are building an intelligent, efficient and automated toolset to assist our marketers.  


Ideal Candidate:


{ “Technical challenges”:“You love it”, “Detective work + problem solving”:”you love even more”, “minNumOfLanguagesYouvePlayedWith”: 3, “superpower”:”helping people”}


As a Campaign Specialist for the Notifications team, your job is to utilize technical skills, great attention to detail, problem solving inventiveness, and communication skills to develop and launch intricate automated marketing campaigns that reach millions of customers every day. These campaigns deliver emails, send push notifications, tell customer service who to call and much more.


When our self-service platform cannot deliver on campaign needs, the campaign specialist will use more technically advanced methods to build and deploy those campaigns, combining JSON, HTML, API calls, and other tech to solve the problems that arise.




    • Work with the campaign team to scope marketing projects and translate them into action plans and technical requirements.
    • Supply internal marketing stakeholders with technical product and platform expertise, and creative applications of existing solutions to support unique campaign requests or requirements.
    • Conceptualize, develop and deliver custom solutions in a timely matter to support campaign needs that are beyond the current abilities of the notifications platform. Utilize your technical expertise in order to do so.
    • Assist with tracking, measuring and utilizing requests for non-standard campaign experiences to inform future product enhancements.
    • Interface with, supply requirements to, and develop solutions with Engineering as needed.
    • Spearhead and take ownership of technical issues, and work with our product and engineering teams to resolve more advanced issues when necessary.
  • You will be expected to develop a foundational understanding of marketing automation, but a prior knowledge is not necessary.



  • Written and verbal skills; comfortable explaining technical concepts and issues in simple terms to a non-technical audience.
  • Working knowledge of JavaScript, JSON, HTML, CSS.
  • Technical aptitude: Able to understand high-level technologies in a business setting and is seen and valued as a subject matter expert.
  • Debugging/troubleshooting skills with a great attention to detail.
  • Strong work ethic, highly motivated, and extremely organized.
  • Solid understanding of key web technologies (You understand the meanings of URL, HTTP, FTP, etc.)


Nice to-haves:

  • Client-facing experience.
  • Familiarity with APIs.
  • Experience with Email Marketing or E-Commerce.
  • Programming experience in any language.

About Wayfair Inc.

Wayfair believes everyone should live in a home they love. Through technology and innovation, Wayfair makes it possible for shoppers to quickly and easily find exactly what they want from a selection of more than 10 million items across home furnishings, décor, home improvement, housewares and more. Committed to delighting its customers every step of the way, Wayfair is reinventing the way people shop for their homes - from product discovery to final delivery.

The Wayfair family of sites includes:

  • Wayfair, an online destination for all things home
  • Joss & Main, where beautiful furniture and finds meet irresistible savings
  • AllModern, unbelievable prices on everything modern
  • Birch Lane, a collection of classic furnishings and timeless home décor
  • Perigold, unparalleled access to the finest home décor and furnishings

Wayfair generated $5.2 billion in net revenue for the twelve months ended March 31, 2018. Headquartered in Boston, Massachusetts with operations throughout North America and Europe, the company employs more than 8,700 people

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking. No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or genetic information.

Requisition ID: 27854