Wayfair Careers

Product Manager, Campaign Management & Automation

Boston, MA
Product Management


Job Description

Ad Technology – Product Manager, Campaign Management & Automation

The Advertising Technology Product Management team builds world-class, data-centric, and user-friendly advertising technology platforms and solutions for Wayfair, LLC. This includes leading innovation and development of campaign management tools, marketing automation, and much more!  This team works closely with Marketing, Data Science and Engineering to customize and design solutions to create, escale, and manage effective Marketing campaigns of all shapes and sizes.

We are looking for a Product Manager to develop the next generation of Campaign Management & Automation tools, which will allow Marketing to easily scale & manage ad campaigns through external partners such as Facebook, Google, and others.

This role will lead the vision and roadmap development for several key products within Ad Technology, including campaign management & automation tools, product feeds and partner API connections. Within these products, this person will act as the subject matter expert and owner, driving the vision and roadmap forward to enhance the products and solve business problems.

The individual in this role will excel in inter-departmental communication while gathering feedback and requirements on the products and feature needs. A key understanding of Wayfair’s unique advertising business model is necessary for developing the products that will support them. Strong analytical skills will enable this person to assess impact and pivot when necessary. Although this is a technical role, technical background is not required--interest in technology and ability to learn quickly are essential. This individual will work with a team of in-house engineers to scope, plan and execute on product feature initiatives

You will:

  • Take full ownership over product development and strategic roadmaps for several of our key Ad tech platforms, and communicate them across the organization
  • Identify business problems, analyze their impact, and translate them into feature requests for our Engineering team
  • Join forces with Data Science, Marketing, and Engineering teams to create new products and continually identify areas for streamlined workflow through technical or operational solutions
  • Scope technical projects, prioritize requests, and manage sprints for the engineering teams
  • Support ad hoc tooling requests
  • Oversee and consolidate user-interface development and management
  • Push several product roadmaps forward simultaneously
  • Create internal and external network of peers that can help drive projects forward

Desired Skills / Experience

  • 1 - 4 years of experience working with various kinds of data which can include product management, performance marketing, and/or consulting experience
  • Strong quantitative skills, comfortable navigating a data-driven business environment
  • Clear and concise communication, often of complex technical limitations or requirements to non-technical stakeholders
  • Ability to pivot readily and react to real-time data
  • Basic SQL knowledge is a plus



About Us:

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or genetic information.

Tag: PMGMT
Requisition ID: 31422